One place where you are likely to run into our team of top London interior designers this week is 100% Design – a popular and important exhibition for industry professionals. In fact, many people would say that it is the linchpin of the London Design festival. It certainly is the largest and longest running exhibition, having been running since 1995. On the back of its success in receiving nearly 30,000 visitors last year, it has been moved to Olympia this year. It will be held there between the 23rd and 26th September.
100% Design has collaborated with WGSN, the leading trend-forecasting company, to create a colour palette for 2015’s 100% Design. The show itself is separated into sections: Interiors, Workplace, Kitchens and Bathrooms, Design and Build, and (new for 2015) Luxury and Modern British.
As the UK’s largest design trade event, 100% Design has over 400 exhibitors. There are also installations, workshops and an inspiring seminar programme. The theme of the talks this year is colour, and the effect that it has on space. How can we use colours to the best effect? What does the choice of colours say about your brand? There are also other talks by industry professionals, such as one by Serena Borghero, who will talk about humanising workspaces.
For the first time, 100% Design will also run another stage that will offer practical advice and guidance, that aims to give tips to all businesses, whether large or small.
100% Design cherry picks smaller, emerging brands to feature alongside the well-known companies. This fusion of talent, from all areas of the world of design, is what creates so much inspiration and even excitement for those who attend.
Callender Howorth team of luxury interior designers will be attending some of the most prominent exhibitions on the London Design Festival calendar. One such exhibition is the The Deadgood Library. It is the result of a collaboration between YCN and Deadgood, who decided to create an immersive space in a temporary showroom for the London Design Festival. YCN is the group that promotes connections within the industry, communicating creative ideas to people working in the field of art and design. As a leading design company, that creates cutting edge lighting, furniture and interior products, Deadgood’s designers rose to the challenge of a collaboration with YCN.
With a focus on paper as a medium, they have designed a space that showcases colourful, new and classic Deadgood products in a sea of suspended, white sheets of paper. Walking through this display, people are immersed in the ethereal atmosphere that has been created.
Deadgood was established by two designers and friends, Dan Ziglam and Elliot Brook, who shared a simple vision to become known globally as a respected design brand and to be recognised for developing a collection of 21st century design classics. This British born brand designs, develops and distributes “products with personality” with a strong emphasis on eclectic characteristics, quality and longevity. Many of their investment pieces have been successfully sold to commercial environments and creative companies.
This temporary exhibition, which is part of the London Design Festival, is being held at YCN’s Shoreditch location. Shoreditch is rich in contemporary creative companies and a great place to draw designers from the industry, as well as influencers and interested parties.
The London Design Festival is an annual event that seeks to inspire creativity and showcase innovation at an international level. It is the conception of Sir John Sorrell and Ben Evans, who wanted to bring all kinds of British designers and interested parties together to motivate, provoke and discover design. It has been so successful that 80 countries have followed suit, establishing their own design festivals. British designers can feel proud that the English capital is home to the very first one.
The Deadgood Library is happening from the 19th to 27th September 2015 at The Library, 72 Rivington Street, Shoreditch, EC2A 3AY